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Radish Gang

  • ART DIRECTION
  • BRANDING
  • CONTENT
  • ILLUSTRATION
  • PACKAGING
Radish Gang has arrived in your bathroom to make you feel good good good! This new cosmetics brand, inspired by the 90s, is launching a series of timelessly fresh products.
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BRIEF

Radish Gang is launching its range of cosmetic products: masks, face creams, Konjac sponges, etc. A real desire to make fun, colourful and quirky products to revolutionise our bathrooms.

SOLUTION

The team has created a brand that is endearing at first glance, embodied by the radish and a tone as gentle as a facial, inspired by a retro universe that speaks to all generations.

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"Radish Gang is coming to your bathroom to get you all pumped up and ready to go! Don't worry, we'll take good care of you. You don't need an excuse to look peachy, you don't need an excuse to be mega-fresh, you don't need a favourite season to look gorgeous, and you don't need a day to rock it. The good news is that every day is the perfect day to look your best. The hype is not a question of age, day or mood. Freshness has only one timing: yours."

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Welcome to the gang !
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ABOUT

Commissioned by Radish Gang

CREDITS

Art Direction : Studio OUAM
Illustrations : Mathilde Tranel
Copywriting : Millie Servant & Salade Tomate Oignon
Photography : SR Photography studio
Motion design : Studio Rafale
Webdesign : Flavio Fernandes

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